Make something people choose to be part of.
Radish helps organizations create physical and digital experiences that change what people feel, do, discover, remember, and share.
We don't start with a technology, an activation, or a predetermined answer. We start with people.
Find the opportunity hiding in plain sight.
Most organizations already have moments that work.
People show up. They participate. They linger. They come back. They tell someone else. Employees find ways around broken processes. Customers behave differently than anyone expected.
Those moments contain clues.
The Radish Team studies how people actually experience your organization, not just how the experience was designed to work. We talk with the people inside it, observe the people using it, and look for the gap between intention and reality.
- They show up and participate
- They linger — and they come back
- They tell someone else
- Employees route around broken processes
- Customers behave differently than expected
Then we ask: what do people need enough context and meaning to confidently do differently?
From lived experience to a tested intervention.
Research is a short path to action.
Observe
We spend time inside the real experience — observing behavior and talking with customers, visitors, employees and leadership to find the moments, barriers and existing behaviors that matter.
Interpret
We turn what we've learned into a point of view, identifying the strongest opportunities and shaping interventions around distinctiveness, feasibility and business potential.
Make
We build something — a new experience, service, interaction, environment, story, digital product, intelligent technology, or a combination. The medium follows the opportunity.
Test
We put it into the world with real people and measure what happens, what changes, and what the organization learns — then recommend what to expand, change, or stop.
Then we recommend what to expand, change, or stop.
What you can hire Radish for.
Most engagements start with research and end with something real in the world, measured.
Experience Research
We spend time inside the real experience, observing behavior and interviewing visitors, customers, employees and leadership.
You get: Observation findings, a map of the moments and barriers that matter, and an opportunity list.
Experience Strategy & Concepts
We turn what we learned into a point of view and a short list of interventions worth making, shaped for distinctiveness, feasibility and business potential.
You get: Prioritized opportunities, experience concepts and a test plan.
Prototypes & Experiences
We make it real: installations, environments, events, services, stories, digital products and emerging-technology prototypes. The medium follows the opportunity.
You get: A working prototype or a pilot-ready experience.
Pilots & Measurement
We put it in front of real people, measure what changed, and recommend what to expand, change or stop.
You get: A live pilot, a measurement plan, results, and a recommendation.
Agent Accessibility Audit
We score how well AI assistants can find, understand and act on your website, then show you exactly what to fix.
You get: A 100-point scored report, prioritized fixes and a 30-day plan.
What changes?
The specific measures depend on the problem. We identify the behavior worth changing, create something intended to change it, and measure whether it worked.
We won't invent a business case before we understand the business.
We identify the behavior worth changing, create something intended to change it, and measure whether it worked.
Human observation, meet rapid experimentation.
The Radish Team combines the disciplines it takes to move from insight to something real.
Places and programs people choose.
Attractions, museums & cultural venues
Longer visits, deeper engagement, more return trips.
Hospitality, food & beverage
Moments guests remember, talk about and come back for.
Events & entertainment
Participation, not just attendance.
Retail & brand spaces
Places people choose to spend time in.
Workplaces & internal programs
Processes and spaces employees stop routing around.
Radish is a fit if you have a place, audience or behavior you want to change and you're willing to test something real. We're not the right partner for executing a predetermined answer to spec.
Who's behind Radish.
Radish Immersive is an experience design studio based in the Kansas City area, led by Tim Bergerhofer and Miriam Gray.
- NameRadish Immersive
- WhatExperience design studio
- WhereKansas City area
- Led byTim Bergerhofer & Miriam Gray
- Contacthello@radishimmersive.com
Questions people ask first.
What does Radish Immersive do?
Radish Immersive is an experience design studio. We help organizations create physical and digital experiences that change what people feel, do, discover, remember and share, combining human observation, research, storytelling, experience design, emerging technology and rapid experimentation.
Who do you work with?
Organizations that run places, programs and moments people take part in: attractions, museums and cultural venues, hospitality, events and entertainment, retail and brand spaces, and workplaces.
What does an engagement look like?
We follow four steps: Observe, Interpret, Make, Test. We study the real experience, form a point of view, make something, then test it with real people and measure what changed. You can start with research alone or bring a specific problem.
Do we need to know what we want built?
No. Bring a place, experience, audience, behavior or business problem you're curious about. Working out what deserves to exist is part of the job.
How do you measure success?
Before we make anything, we agree on the behavior worth changing, such as visits, participation, engagement, spending or return rate. Then we measure it in a live test.
How much does it cost and how long does it take?
It depends on the scope, and we won't invent a business case before we understand the business. Every engagement starts with a conversation, followed by a scoped first phase.
Where are you based?
Radish Immersive is based in the Kansas City area.
What is an Agent Accessibility Audit?
A scored review of how well AI assistants such as ChatGPT, Claude, Gemini and Perplexity can find, understand and act on your website, with a prioritized fix list. See the audit.
How do we get started?
Use the "Start with a question" form below or email hello@radishimmersive.com.
Start with a question.
You don't need to know what to build. You need something worth changing.
Bring Radish a place, experience, behavior, audience or business problem you're curious about. We'll figure out what deserves to exist.
We'll help you move from what is actually happening, to what to do about it, to making it real.
Prefer email? hello@radishimmersive.com
Based in the Kansas City area.